Website featuring schedules, results, race reports, team blogs and galleries for a UCI pro race team
Arguably the most respected online bike retailer in the US, Competitive Cyclist upped the ante by sponsoring a UCI level professional race team for the 2012 tour.
With an aggressive timeline in order to launch in sync with the presentation of the team, this project was all about providing a destination where cycling fans could get all kinds of information about the team and the tour.
Often misunderstood as merely a blogging platform, we built an engaging and interactive front-end, and integrated it with WordPress, providing the team with a familiar and robust means of publishing while on the road, and site visitors with race schedule, results and analysis, team bios, blogs, photo and video galleries—and ultimately—a genuine insight into the life of a professional bike team on tour. Competitive Cyclist founder Brendan Quirk was stoked with the site, giving it his highest accolade—“Definitely Pro”.
Role: IA, UX, Creative direction, and design.
This project was produced with Hinshaw Design Group