Sustainability report for industry thought leader and largest supplier of eco-friendly print solutions in the US
EarthColor is the recognised thought leader and largest supplier of sustainable print solutions in the US, and as such, produces an annual sustainability report (an industry first).
Reports are often dry, technical and impenetrable documents that fail to deliver their content effectively, but all too often succeed in creating glazed eyes followed by countless ZZZZZZZZs.
My aim was to take their report to the next level with a completely new direction that would engage and inspire key decision makers. I produced a vibrant ‘mini-brand’ based around the caption ‘Let’s change for good’, along with an arresting visual style, and reorganised content to provide pace and a more logical structure. This was coupled with a tone of voice that was pro-active and inspiring whilst retaining credibility through honesty and realism.
Role: Concept, creative direction, design, editor.